I haven't thoroughly researched it, but I strongly suspect that this company has been set up by dogs to once and for all shatter the myth that cats are the more intelligent species.
Witness:
My beloved Sammy would have been intrigued by that pet toy also, of course, for about 30 seconds. That's how long she would have let it mess with her before she decided to eat the damn thing in it's entirety and then poop it out the next day. Seriously, she would have been embarrassed to do anything less.
It looks like it might be an okay pet toy, though. You know, for cats. ;)
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