Well, one thing for sure is that it got people's attention, and even the Strib reporter got into the act:
South Dakota officials have decided to yank a "Don't Jerk and Drive" safety campaign after a powerful legislator and some members of the public complained about the sexual innuendo in the phrase.
The campaign, intended to raise awareness about the dangers of jerking, or overcorrecting, with a steering wheel while driving on icy roads, was pulled after officials decided that the phrase was too risque and detracted from the serious message of the safety campaign.
I have to admit that scored a hit on the baser side of my funny, er, bone, but if it were up to me the culture would be spared that ad and a number of other bodily dysfunction ads, at least in the public broadcast forums. However, we instead live in a world now where kids learn the definition of priapism before they make it to kindergarten, so I'm pretty sure that battle is lost.
So in the spirit of rolling with the punches, feel free to take the topic, er, at hand, and, um, beat it to death in the comments.